Nonprofit Association · Barcelona, since 2018
We build partnerships between companies, universities, NGOs and governments that drive measurable social change for vulnerable communities.
Established in 2018 in Barcelona, Win-Win Connection is a registered nonprofit association in Spain, fostering educational collaborations between businesses, universities, supranational organizations, NGOs, and governments for mutual benefit.
Our mission is to empower corporations and their employees to drive social change through strategic partnerships and meaningful community projects.
We believe that real impact is achieved through meaningful partnerships and aligned objectives. Our team works closely with your organization to develop initiatives that not only benefit vulnerable communities but also align with your business objectives and values.
We connect corporate goals with the real needs of communities, creating common ground where both sides win.
Every initiative is designed so its social outcome is visible, verifiable and easy to communicate — not just well-intentioned.
We don't work in isolated projects: we build long-term relationships between business, academia and community.
Our projects empower employees to become changemakers, boosting morale and fostering a sense of purpose. These initiatives enhance skills and improve job satisfaction and loyalty, which can lead to better retention rates.
Projects are designed with measurable outcomes that can grow alongside your company, ensuring social impact is both meaningful and scalable — with tangible results for your CSR reporting.
Acting as a bridge, we simplify collaborations with NGOs, public institutions and communities — saving your company time and resources while making impact accessible and manageable.
Each initiative is tailored to your company's core values and goals, so social impact goes hand-in-hand with business success and reinforces your brand's core mission.
We provide social impact consultancy to help organizations improve their social responsibility efforts. Our team assesses your current initiatives and identifies opportunities for growth, developing tailored strategies that align with your core business goals.
Strategy · Assessment · Ongoing SupportWe create and manage transformative corporate volunteering experiences that connect employees with meaningful causes, fostering purpose and enhancing skills. Our Shared Value initiatives design scalable projects that benefit employees, companies and beneficiaries alike.
Volunteering · Training · Shared Value
HP employees volunteer to lead workshops that equip refugee women with digital skills, confidence, and job readiness through coaching and ongoing support.
This CSR initiative leverages ADP's core HR expertise to connect vulnerable women with job opportunities, with coaches delivering hands-on training in corporate dynamics, communication and job access.
We partner with Michigan State University and top Barcelona hospitals to enhance medical education for US students, broadening learning in a dynamic clinical setting.
Entrepreneurship education for refugees, starting with 22 students from the Dukwi refugee camp, fostering economic empowerment through skills development.
In collaboration with the Peruvian Navy, we enable doctors from US universities to provide vital healthcare at clinics for underserved river communities in remote areas of the Amazon.
Founded in Barcelona
Partner types connected: business, university, NGO and government
Continents with active programs: Europe, North America and Africa
Students from the Dukwi refugee camp in the first Building Knowledge cohort
Real impact is achieved through meaningful partnerships and aligned objectives.
— Win-Win Connection
The team behind every partnership.
This mission would not have been possible without the invaluable collaboration and support from partners such as the Ministry of Justice Botswana, the American Embassy in Botswana, and Win-Win Connection. Each year, our relationships strengthen, leading to a more significant impact on the ground.
— Glenn C.
Thank you for supporting these initiatives. It's been a real pleasure to be a part of this project to give back to the community. Special thanks to María F. and Agata O. for the coordination, Win-Win Connection, and all members for their involvement. Looking forward to collaborating next year!
— Jose Luis U.
Let's Work Together
Tell us about your social responsibility goals and we'll design a partnership with measurable impact together.
